Pacelli Child Initiative
SCHOOL OF THE BLIND, COMPASSION,
EQUALITY, SUPPORT, EMPOWERMENT
Pacelli School for the Blind is an institution, ‘giving sight’ to visually impaired children in Nigeria. They have a goal to empower the disabled Nigerian child, providing opportunities for them to be included in the Nigerian ecosystem, and to achieve this, they require awareness & funding.
We saw this as an opportunity for partnerships with Sparkle Bank. One of Sparkle’s brand values is “creating a more inclusive financial solution” & in line with this they partnered with Pacelli by procuring a braille system to even the playing field for these children.
DDNA was instrumental in creating communication materials, raising awareness for Pacelli and the campaign, which in turn generated funds for the school
How we told the story
By driving a massive communications campaign to shine the light on Pacelli, we were able to gain financial and social support in our determination to create inclusion for the visually impaired.
Our communication materials, video production, research and data analysis were useful resource in achieving the goal.
Our awareness campaign successful gave Pacelli its deserved attention and help bring about solutions towards support and inclusion.