Building Entrepreneurs Today (BET)
YOUTH EMPOWERMENT, EDUCATION,
MENTORSHIP, BUSINESS SUCCESS
The Building Entrepreneurs Today (BET) is a programme designed to support budding entrepreneurs. 50 entrepreneurs are selected from the pool of the numerous applications to undergo a six (6) months intensive entrepreneurial/business training. At the end of the training period, the Top five (5) Entrepreneurs are awarded financial grants as seed capital for taking their business to the next level.
Our task was to create awareness for the program, help tell the unique stories of these entrepreneurs, showcase their growth throughout the training program & cover the production process for the event
How we told the story
To create a brand perception of service and social responsibility for our financial industry client, we embarked on the journey of education, sensitization and empowerment with the BET stories.
Impact
Acheived Over
Impressions
24,000,000
Reached Over
Households
6,000,000
Generated Contents
Mins
700
Application Received
Applicant
21,000+
Leads Generated
1,000,000+
We created educational, inspirational and entrepreneurial value by curating worthy stories to be consumed by the right audience.